Social Media Listening: The Future of PR Strategy

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2025-08-25 08:25:28 -

In today’s hyperconnected digital world, the line between brand perception and consumer opinion has blurred. A single tweet, viral video, or trending hashtag can make or break a brand’s reputation in minutes. Traditional Public Relations (PR) strategies that relied on periodic media coverage or press releases are no longer enough. To stay ahead, brands must embrace social media...

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