Market Summary

The Vietnam Cosmetics Market is growing due to innovation, evolving demand, and industry shifts. This report offers insights into market size, value, trends, competitive analysis, and key company strategies. It supports strategic planning with data-driven forecasts and regional insights, helping stakeholders identify opportunities, assess performance, and navigate the changing landscape effectively.

Key Report Highlights:

• Market size and projections
• Recent strategic moves by companies
• Primary stakeholders
• Import and export trends
• Competitive landscape assessment
• Emerging opportunities
• Market trends and indicators

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Market size and projections

The Vietnam Cosmetics Market size was valued at around USD 2.5 billion in 2024 and is projected to reach USD 3.2 billion by 2030. Along with this, the market is estimated to grow at a CAGR of around 4.2% during the forecast period, i.e., 2025-30.

Market Key Driver –

This growth is attributed to various factors. There is a growing demand for cosmetics from the rising middle-class population in the region which has a considerable share of the personal care market. There are around 97 million middle-class persons in Vietnam in 2023 which stands to be 13% of the total population and is the biggest consumer segment for cosmetics and is projected to reach 26% in 2026. 

Competitive Landscape:

The report profiles key players in the Vietnam Cosmetics market, including:

• L'Oréal Vietnam Co., Ltd.
• Unilever Vietnam International Company Limited
• Estee Lauder (Vietnam) Limited
• Beiersdorf Vietnam Co., Ltd.
• Procter & Gamble Vietnam Company Limited
• Shiseido Cosmetics Vietnam Co., Ltd.
• Marico Limited
• Chanel, Inc.
• MON Trading Co., Ltd. (Vedette)
• YLV Company Limited (The Skinna)
• Amore Pacific Vietnam
• Cocoon

These companies are adopting strategies such as mergers, acquisitions, and partnerships to strengthen their market position.

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Vietnam Cosmetics Market Segmentation Analysis:

The market is segmented into the following categories:

By Category

• Conventional
• Organic

By Product Type

• Skin and Sun Care Products
• Hair Care Products
• Deodorants and Fragrances
• Makeup and Color Cosmetics
• Others

By Gender

• Men
• Women
• Unisex

By Distribution Channel

• Supermarkets and Hypermarkets
• Specialty Stores
• Pharmacies
• Online Stores
• Others

By Region

• Northern
• Southern
• Central

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Key Questions Covered in the Report:

1. What is the current size and value of the Vietnam Cosmetics market?
2. How is the Vietnam Cosmetics market expected to grow by 2030?
3. What key trends are shaping the future of the Vietnam Cosmetics market?
4. What factors are driving demand in the Vietnam Cosmetics industry?
5. Which regions show the strongest growth in the Vietnam Cosmetics market?
6. Who are the major players in the Vietnam Cosmetics market and their strategies?
7. What segments are leading revenue generation in the Vietnam Cosmetics market?
8. How are regulations influencing the Vietnam Cosmetics market outlook?
9. What are the major challenges facing the Vietnam Cosmetics market?
10. What new technologies are emerging in the Vietnam Cosmetics industry?
11. How is consumer behavior evolving in the Vietnam Cosmetics market space?
12. What opportunities exist for new entrants in the Vietnam Cosmetics market?
13. How does pricing vary across regions in the Vietnam Cosmetics market?
14. What investment trends are impacting the Vietnam Cosmetics market growth?
15. What is the forecasted CAGR for the Vietnam Cosmetics market through 2030?

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