According to a new report by UnivDatos, The Mexico Over the Top (OTT) market is expected to reach USD million in 2033 by growing at a CAGR of 11.2% during the forecast period (2025- 2033F). Over-the-Top (OTT) market means people are able to stream videos directly to their screens without the need for cable or satellite TV networks. Yet, this also applies to pay-to-view SVOD, ad-supported AVOD, and pay-per-view situations. Because of higher penetration of superfast internet and more smartphones among residents in urban and suburban areas, as well as changing what consumers want, the market is growing fast. More people from the middle class spending their incomes on entertainment services drive demand for streaming, while more Spanish films help broaden the platform’s market and involve viewers more.

Recent developments underscore the dynamic nature of Mexico’s OTT landscape. In May 2022, OTTera partnered with TV Azteca to expand access by streaming Pay TV channels through Samsung TV Plus, highlighting the importance of strategic alliances. In early 2025, Netflix committed $1 billion over four years to boost original productions in Mexico, including a $2 million investment in Churubusco Studios to strengthen local content creation capabilities. Additionally, new entrants like Azteca Now, launched in 2021, offer free ad-supported streaming options, catering to a diverse viewer base and driving competition. These investments and partnerships indicate growing confidence in Mexico’s OTT ecosystem and its future potential.

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Going forward, the segments in Mexico’s OTT market that are experiencing the most growth are those based on subscriptions and ad-based services. Because people look for uninterrupted and good-quality TV shows and movies they can enjoy at any time on several devices, SVOD services do well. AVOD is being adopted at a fast pace, especially due to the popularity of its free content, which became evident when Tubi obtained Premier League streaming rights in Mexico and Central America. Because almost everyone now uses smartphones and pays affordable rates for data, streaming on mobiles is on the rise. Local content is still vital for attracting and retaining customers. Overall, all these points point to an OTT market that is developing and will likely keep growing.

Segments that transform the industry

Based on Revenue Model, the market is segmented into Subscription-based, Advertising-based, and Transactional Pay-per-View. Among these, the Subscription-based segment is leading the market. People in Mexico are mainly driving the subscription-based segment because they want ad-free entertainment they can access at any time, without hassle. Because so many people look for personalized content, subscription services give them access to all sorts of media, including originals, movies, and series, using devices such as phones, TVs, or tablets. Often, subscriptions appeal to people from Latin America because they are offered at fair prices, include telecom packages, and release content in Spanish. Thanks to its convenient, quality, and affordable content, the number of subscribers on these platforms keeps growing, making subscription the top revenue source in the Mexican OTT arena.

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According to the report, the impact of Over the Top (OTT) has been identified to be high for the Central Mexico area:

The high population in Central Mexico means amount of more potential customers, and advanced internet systems in Central Mexico make it a major player in the OTT sector. A lot of people in Mexico City, Puebla, and Querétaro can access high-speed internet and enjoy digital content on several gadgets. People living in urban and semi-urban regions in this area usually watch both foreign and local Spanish-language series and movies, making this area a good choice for streaming companies. Also, as money in people’s hands increases and smartphones are bought by more users, the use of OTT services is increasing. Because of its strong combination of cultures, economy, and digital offerings, central Mexico is one of the top markets for boosting OTT growth nationwide.

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