Tokenized gold is rapidly gaining momentum across Africa and Asia, offering new paths to financial inclusion, market efficiency, and digital trade integration.

Market Scale & Growth

•       By the end of 2024, the global tokenized gold market (excluding stablecoins) reached

$15.2 billion, demonstrating a staggering 85% YoY growth.(ChainUp, Medium)

•       The broader asset tokenization market is estimated at $2.08 trillion in 2025, projected to grow to $13.55 trillion by 2030, with commodities (including gold) leading at ~50.1% CAGR.(Mordor Intelligence)

•       Asia-Pacific is the fastest-growing region for tokenization infrastructure and adoption.(Mordor Intelligence)

Regional Momentum

•       In Africa, tokenized gold is emerging as a vital tool under the digital trade push of the AfCFTA. It reduces transaction costs, improves transparency, and fosters intra-African trade.(The Business & Financial Times)

•       East and Southeast Asia are seeing tokenized gold gain traction as part of crypto-finance infrastructure, with use cases expanding into DeFi and institutional investments.(International Banker)

Key Drivers of Demand

1.      Fractional Ownership & Liquidity

Tokenized gold breaks down barriers—allowing investors to buy milligram-level gold and trade it around the clock.(Medium)

2.      Geopolitical & Economic Instability

Rising inflation, FX volatility, and geopolitical tensions are driving demand for gold as a safe store of value—not just physically, but digitally.(ChainUp)

3.      Institutional Demand & Infrastructure

Platforms are embedding tokenized gold into treasury, settlement, DeFi, and crossborder solutions—making it increasingly mainstream.(ChainUp)

Implications for Ubuntu Tribe’s GIFT Gold

•       The Africa and Asia markets—already fragmented and inflation-prone—are prime opportunities for GIFT Gold’s regulated, fractional, and gold-backed digital offering.

•       Strategic alignment with regional agendas (e.g., AfCFTA’s gold tokenization, APAC’s rapid DeFi integration) positions GIFT Gold as a channel for financial empowerment and market access.

The rise of tokenized gold globally confirms that GIFT Gold is not a niche product—but part of a fast-evolving financial norm.