According to UnivDatos Analysis, Personalized Nutrition Market is expected to grow at a CAGR of ~12% during the forecast period to reach market size of more than US$19 billion by 2027. Personalized nutrition comprises the tailoring of dietary advice for the improvement of health, based on individual body characteristics.

The demand for Personalized Nutrition is increasing on account of the growing trend of digital healthcare solutions, rising health awareness, and the rising aging population coupled with the high prevalence of chronic diseases across different regions. Chronic diseases for example cardiovascular disease, type 2 diabetes, obesity, and metabolic syndrome in varying degrees, mainly occurs due to unhealthy lifestyle, including tobacco use, lack of physical activity, nutritional excesses, and intensified exposure to stress. As per the American Institute of Stress around 33 percent of people report feeling extreme stress, 77 percent of people experience stress that affects their physical health, and 73 percent of people have stress that impacts their mental health.

Based on Type, the market is fragmented into Active measurement and Standard measurement. The Active measurement segment dominated the market in 2020 and is expected to grow at lucrative during the forecasted period. Active measurement tools consist of testing kits, apps, and programs. In 2018, Hyderabad-based Indian Council of Medical Research - National Institute of Nutrition (ICMR-NIN) launched a personal nutrition advisor app “Nutrify India Now”. This app is available both on Android and iOS platforms and it acts as a Nutri-guide that helps the users to keep a track of their energy balance, while providing comprehensive nutritional information on Indian foods, and common Indian recipes, including calories, proteins, vitamins, and minerals.

Based on Application, the market is fragmented into Standard supplements and Disease-based. The standard supplements segment dominated the market in 2020 and is expected to grow at lucrative during the forecasted period. The increasing awareness and changing preferences about the overall health of individuals have led to a surge in the number of people opting for standard supplements. Nowadays, there has been increasing awareness of the importance of mental health in achieving global development goals. Depression is one of the leading causes of disability and suicide is the second leading cause of death among 15-29-year-olds. As per WHO, globally, more than 264 million people of all ages suffer from depression. In 2019, WHO launched the WHO Special Initiative for Mental Health (2019-2023): Universal Health Coverage for Mental Health to ensure access to quality and affordable care for mental health conditions in 12 priority countries to 100 million more people.

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For a better understanding of the market adoption of Personalized Nutrition, the market is analyzed based on its worldwide presence in the countries such as North America (United States, Canada, and the Rest of North America), Europe (Germany, France, Spain, United Kingdom and Rest of Europe), Asia-Pacific (China, Japan, India, Australia, and Rest of APAC), and Rest of World. The demand for the Personalized Nutrition market is increasing in the North American region on account of the rising health awareness. In addition, the rising obesity rates in the regions and hectic schedules are encouraging consumers to opt for specialized dietary supplements. Moreover, the rise in disposable income, increasing adoption of smartphones, advancements in coverage networks, and a surge in demand for telehealthcare services also drive the market growth. As per the survey conducted by Pew Research Center in the U.S (2021) 97% of Americans own a cellphone and about three-quarters of U.S. adults now own a desktop or laptop computer. Some of the major players operating in the market include Amway, BASF, DSM, Herbalife Nutrition Ltd, DNA fit, Care/of, Nutrigenomix, Zipongo, Viome, Habit, and Atlas Biomed Group Limited. Several M&As along with partnerships have been undertaken by these players to boost their presence in different regions.

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